Box Office Review: ‘Madagascar 3’ Repeats While ‘Rock of Ages’ and ‘That’s My Boy’ Flop

But that comes as little surprise, correct? In fact, if you take the total domestic box office for Rock of Ages ($15 million) and add it to the earnings for That’s My Boy ($13 million) you don’t even come close to what Madagascar 3: Europe’s Most Wanted did in its sophomore weekend ($35.5 million). Even Ridley Scott’s Prometheus ($20.2 million) stayed in front of the two new releases. But didn’t it kind of feel like these films would do better as rentals than as theatrical ventures anyway?

Madagascar 3 has now pulled in $157 million domestically. The film was also the highest earning film globally this weekend, with an overall intake of $277.4 after 10 days in release. Though I would imagine its days at #1 are limited, what with Disney/Pixar’s Brave lingering right around the corner. One has to imagine that film is about to rake heavily. Snow White and the Huntsman ($13.8 million) came in 4th to round out the top 5 this weekend.

Recap:

1. Madagascar 3: Europe’s Most Wanted – $35.5 million
2. Prometheus – $20.2 million
3. Rock of Ages – $15.1 million
4. Snow White and the Huntsman – $13.8 million
4. That’s My Boy – $13.0 million