In what has become a yearly occurence (though maybe the new Oscar rules will change it), many high profile movies move their release dates closer to the end of the year. Even though there were already 8 major film titles being released between Dec 19-Dec25, we can add another as Universal moves Les Miserables‘ opening from December 14 to Christmas Day. Universal felt comfortable moving the film after seeing an early cut from Oscar winning director Tom Hooper. Now instead of opening against the first of The Hobbit trilogy, it’ll go head to head with Django Unchained, Parental Guidance and The Guilt Trip.
This might be good news for Les Miserables ultimate box office. Not that Les Miz and The Hobbit: Part One of a Prequel We Don’t Need An Unexpected Journey, but it won’t be swallowed whole press wise opening against Peter Jacksons’s newest big budget film. By positioning itself as the feel good, family film/weepy drama opposite Django Unchained, it should find a big audience and capitalize on families that want to see a movie on Christmas.
JamDenTel
September 19, 2012 at 4:27 pm
You wouldn’t take the whole family to Django Unchained because…?
JamDenTel(Quote) (Reply)
Terence Johnson
September 19, 2012 at 7:51 pm
I don’t think the average family is going to go see an R-rated violent neo-Western about slavery when they could see a (most likely) PG-13 musical with Hugh Jackman and Anne Hathaway.
Although I think it might be better to go see Django cause Les Miz is quite depressing and emotional lol
Terence Johnson(Quote) (Reply)
Mark Johnson
September 19, 2012 at 8:14 pm
I know my family will be seeing The Hobbit – future Academy Award nominee for Best Picture – for the third or fourth time on Christmas Day.
Mark Johnson(Quote) (Reply)