It’s that time of year when studios begin shuffling dates around to figure out which films will fit best where, to both maximize the return on their investment and/or to provide a film with the best shot of succeeding during the awards season. The strategy on the former has been a May through July release, as of late, where the latter has been shifting earlier and earlier away from December. After the jump, have a look at the new release dates for a few upcoming films.
The Hobbit: There and Back Again (otherwise known as The Hobbit 3) has moved out of its July 2014 release date to line up with the five Lord of the Rings/Hobbit films that came before it. Some believe this has to do with Fox moving their X-Men: Days of Future Past into the same July time slot, but it just makes more sense to release the final installment of The Hobbit trilogy in the same fashion as the rest. The December 17th, 2014 release date is 21 months from now, so it is entirely possible it could be moved again.
Meanwhile, Universal has two comic book adaptations that have adjusted their debuts. Kick-Ass 2 moves from June 28th, 2013 to August 16th, 2013. This was originally the spot for 2 Guns, a thriller starring Mark Wahlberg and Denzel Washington, which now moves up two weeks earlier to August 2nd. Why ask why?
Other dates announced: Sofia Coppola’s The Bling Ring (June 14th, 2013), and The Spectacular Now (August 2nd, 2013)