Despite being highly anticipated, last night’s Oscars did not have a great evening in ratings compared to other years. The Chris Rock-hosted show garnered a 23.4 in overnight ratings in 56 of the biggest markets in the US according to Nielsen. This is down 6 percent from last year, which puts the show at a 7-year low in overnight ratings.
By comparison, the 2015 show, which was hosted by Neil Patrick Harris, hit an average of 25.0 among households, which was down 10 percent from the year before.
However, the current findings are not the final results, as the total number of viewers and the key 18-49 demographic rating won’t be announced until later on today.
Sunday night’s Oscars telecast focused largely on the #OscarsSoWhite controversy of late. So what did people think of Chris Rock’s performance?
According to the research firm Amobee, sentiment on Twitter was 57% neutral, 27% positive and 16% negative. The firm also reports that Rock was the second-most mentioned celebrity on Twitter, after Leonardo DiCaprio. Amobee reports that DiCaprio was mentioned in 780,147 tweets during the broadcast of the show. By comparison, none of the other acting nominees or winners cracked the top five in most-tweeted.
Several of Rock’s jokes also made the list. The Stacey Dash stunt, in which the Fox News contributor came on stage to wish the crowd a “Happy Black History Month,” essentially making fun of herself for her earlier comments about being against Black History Month, generated 158,211 tweets.
Social media buzz also surrounded Rock’s Girl Scout publicity stunt, gaining 49,023 tweets about the cookies.
Amobee looked at global Twitter reactions, however, it notes that most reactions were posted by viewers in the US. The report only looked at Twitter trends and did not factor in other forms of social media.