It’s been an open secret in Hollywood that Facebook is looking to get into the entertainment business. The social media platform is one of the most visited in the world. The idea that the company, which has been mired in controversy for the past year, would sit out adding a streaming service seems unthinkable. In fact, it is perhaps the most obvious step for the social media giant. When “Tom vs. Time,” a documentary series about superstar Quarterback Tom Brady debuted, it seemed reality would be an easy step for Facebook. The series drew more than 52 million views, making it an undeniable hit. It seems like they’re looking to add another sports superstar in Cristiano Ronaldo to boost their international appeal as a streaming service.
According to Variety, Facebook is in talks with one of the most popular athletes in the world for the reality series. Facebook is looking for a 13 episode series, which could pay Ronaldo as much as $10 million an episode. The show would be produced by Religion of Sports, a media company founded by Tom Brady, Michael Strahan, and Gotham Chopra. Matador Content and Dirty Robber are also on board to produce. With athletes lining up to produce the show, the decision seems like a no-brainer for Facebook.
Facebook Watch needs more original content, and Ronaldo would immediately draw international interest. Ronaldo is arguably the most famous athlete in the world, despite his team’s Group of 16 exit in the World Cup. Building original content on the backs of Reality TV is also a smart business decision. These shows are traditionally cheap and easy to shoot. Turnaround time can be minimal. Even HBO, Netflix, and Amazon Prime all have reality shows based on athletes. This would make a big splash in the market, officially announcing Facebook Watch is here to compete.