While A24 may be an independent art house distributor, they have consistently found a way to get the biggest bang for their buck. “Hereditary” became the studio’s highest grossing film ever, earning more than $79 million worldwide. “Lady Bird” also put up very strong numbers domestically, compiling a $48 million box office domestically. The studio has found success time after time, but some projects may not find it easily. One such film that will likely carry the stigma will be “Under the Silver Lake,” which debuted at the 2018 Cannes Film Festival. However, A24 has moved the film twice now, including a move from December 7, 2018, to April 19, 2019.
According to Indiewire, director David Robert Mitchell‘s follow-up to “It Follows” moved out of the 2018 race to a Spring release. While tagging a film with a Cannes competition label may unjustly hurt expectations for a film, the director can take the film to another festival. With a Sundance or South By Southwest audience, the film could find traction with a different audience.
What might inspire some confidence in A24 moving the film was the success of Yorgos Lanthimos‘ “The Lobster,” which debuted almost a year after its Cannes debut. A24 brought the film to a large audience, eventually scoring an Oscar nomination for Best Original Screenplay. Another film that could still find success will be “You Were Never Really Here,” which received 8 BIFA nominations a year and a half after it’s Cannes debut.
What separates those films from “Under the Silver Lake” is the strong reception of both of those features. While they were considered a bit weird, they received acclaim. “Under the Silver Lake” has not. A24 may have the best interests of the film’s box office in mind. At the same time, this may say a lot about its awards chances in 2019.