When you think of Hello Kitty, what comes to mind? Is it a cartoon character? Perhaps a comic book character? More than likely, you just can see the Japanese feline on a myriad of branded products. That’s how the brand has become a global sensation over the years. Well, you now can add movie lead to the Hello Kitty ranks.
According to The Hollywood Reporter, a film adaptation is in the works. Yes, “Hello Kitty” in a theater near year. No word yet on if this is an animated or a live-action effort, though the former seems more likely. New Line Cinema has it out to writers now, however, so something is definitely brewing. Hello Kitty has another format to conquer in the near future.
From the article:
Sanrio, the Japanese company behind the iconic feline, has granted film rights to the Warner Bros. label New Line Cinema and Flynn Picture Company to develop the character’s first English-language feature film.
The partnership marks the only time Sanrio has granted film rights to Hello Kitty and its other popular characters — including Gudetama, My Melody and Little Twin Stars, among others — to a major film studio.
It is currently unclear if the project is being developed as an animated or live-action feature, but the search for writers has already begun. Beau Flynn will produce and Wendy Jacobson will executive produce for Flynn Picture.
“Hello Kitty” as a movie could really go any number of ways. If it’s closer to “The LEGO Movie” than “The Emoji Movie,” cinephiles will be in luck. If not, it’ll just be the latest intimate object that fails to translate in Hollywood.