FYC: Sofia Coppola’s ‘The Bling Ring’ Competes in Original Screenplay, Watson Declared Supporting

emmawatson_blingringA24 Films has joined the awards race this year with three of their films in contention that includes Harmony Korine‘s Spring Breakers, James Ponsoldt‘s The Spectacular Now, and Sofia Coppola‘s The Bling Ring.

Earlier today the studio released their “Consider” campaigns for their films.  Most notable, Coppola’s The Bling Ring has been deemed an Original Screenplay despite being based on the Vanity Fair article “The Suspect Wore Louboutins.”  With a jam-packed Original Screenplay race that includes The Coen Brothers, Ryan Coogler, and more, the Oscar-winning screenwriter would have found more wiggle room in Adapted Screenplay that currently has ten legitimate contenders at the moment.  The film follows the route of Lee Daniels’ The Butler, written by Danny Strong, that has also decided to go down the Original route, despite being based and inspired by an article by Wil Haygood.

Also, Emma Watson, who received many of the standout notices from critics and audiences, will compete in Supporting Actress.  The “Harry Potter” star, who has found a promising career post-Hermione Granger, was cited by a few critics groups last year for her work in Stephen Chbosky’s The Perks of Being a Wallflower.  Co-stars Israel Broussard and Katie Chang will compete in Lead Actor and Actress.

SpringBreakers_FYC_JamesFrancoNo new news on Ponsoldt’s The Spectacular Now.  Shailene Woodley and Miles Teller will both compete in Lead Actor and Actress while Kyle Chandler and Bob Odenkirk are listed in Supporting Actor.  The film will also bid for an Adapted Screenplay mention for Michael H. Weber and Scott Neustadter, who were previously snubbed for penning the independent hit (500) Days of Summer in 2009.

As expected, James Franco is making a play for himself in Best Supporting Actor for his work in Spring Breakers while Vanessa Hudgens and Ashley Benson campaigned for Lead Actress.  Selena Gomez will play her hand in the Supporting arena.  What sounded like an extreme long shot, may have some legs to go the distance if the critics come in to play for Franco.  Franco, who directed two films that played on the festival circuit this year, Child of God and As I Lay Dying, is being pushed hard by the newer studio.  Comedic performances find wiggle room often in Supporting as we’ve seen with past nominees like Melissa McCarthy (Bridesmaids) and Robert Downey, Jr. (Tropic Thunder).

What do you think of the campaigning choices?  What do you think of their chances?