Scarlett Johansson Campaigned in Lead Actress for ‘Don Jon’ by Relativity Media

ScarlettJohansson_DonJonRelativity Media launched their awards site over the weekend that includes Joseph Gordon-Levitt‘s directorial debut Don Jon and Scott Cooper‘s thriller Out of the Furnace.  With only one studio left to launch (20th Century Fox), we now have nearly all the campaign questions answered.

One question that was surrounding Levitt’s film was where they would choose to place co-star Scarlett Johansson, who has had a career resurgence playing the eccentric Barbara Sugarman, as well as an upcoming brilliant voice-work in Spike Jonze‘s Her.  The studio, which is approaching its ten-year anniversary, has decided to campaign the 29-year-old actress in Lead to go against contenders like Sandra Bullock, Cate Blanchett, and Emma Thompson.

While Lead Actress has produced many young and attractive actress contenders over the past few years that include last year’s Jennifer Lawrence in Silver Linings Playbook, her chance at any Oscar recognition has been virtually erased with this recent decision.  While her work in Jonze’s Her is receiving praise from many of the nation’s top critics and pundits, a voice-over performance will have a natural hurdle that Oscar may not be able/want to overcome.  A Supporting Actress campaign for Don Jon could have drummed up support and compelled guilds and AMPAS to vote for her work as a consolation for a prize-winning year.  I think of past nominees like Jessica Chastain (The Help), Philip Seymour Hoffman (Charlie Wilson’s War), and John C. Reilly (Chicago), that were nominated for their respective performances but was generally understood they were being rewarded for multiple great works during their film year.  A likely Golden Globe nomination will have to do.

In other category news, Out of the Furnace brings the expected categorization placements that include Christian Bale in Lead Actor and Woody Harrelson and Casey Affleck in Supporting Actor, with the former at the top of the list.  Co-star Zoe Saldana will compete in Supporting Actress but judging by the lack of mentions in the reviews from the AFI Festival, her chances seem to be next to nil.

What do you see as the chances for Don Jon and Out of the Furnace during the awards season?