Box Office Report: “10 Cloverfield Lane” reaps benefits of brand association, grim prospects for “Grimsby”

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(MARCH 11 – MARCH 13, 2016 estimates)
Last Weekend

  1. Zootopia (Week 2) – $50,000,000
  2. 10 Cloverfield Lane (Opening) – $25,200,000
  3. Deadpool (Week 5) – $10,800,000
  4. London Has Fallen (Week 2) – $10,668,000
  5. Whiskey Tango Foxtrot (Week 2) – $4,600,000
  6. The Perfect Match (Opening) – $4,150,000
  7. The Young Messiah (Opening) – $3,404,000
  8. The Brothers Grimsy (Opening) – $3,150,000
  9. Gods of Egypt (Week 3) – $2,500,000
  10. Risen (Week 4) – $2,250,000

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  • Zootopia has a strong hold on the top spot on its followup weekend, dropping just 33.4% and pushes its gross to $142M. International performance is equally impressive and it’s already up to $431M worldwide. If Deadpool doesn’t hit a billion, could this be 2016’s first film to join the club?
  • 10 Cloverfield Lane is benefiting from its mystique and only J.J. Abrams can market something at the last minute without telling us anything about it and have it be a hit, even though it apparently has little to do with Cloverfield. It should end up around $60M or more given its pleasantly surprised critical response and it’s hard to imagine the film cost that much despite its top calibre cast.
  • Deadpool continues to make over $10M on its 5th weekend and has dropped only 35.4%. It seems audiences flocked to the well reviewed and established choices than the new releases. Deadpool has made $328M so far and is $22M away from beating American Sniper to become the second highest grossing R-rated movie. It’s already beaten the first Iron Man and is just $5M away from outpacing Guardians of the Galaxy. It’s international performance is just as strong and has made $708M so far. Who would have guessed that?
  • London Has Fallen drops 50.7% and has made $38M so far. It was #1 in the UK opening last weekend and made $4.6M. The location change seemed to have worked out well enough.
  • Whiskey Tango Foxtrot may have underperformed last week but it had a surprising hold compared to the above, beating the rest of the new releases. However, a weak start doesn’t mean that’s a saving grace. Dropping 38.3%, it’s made $14M so far on a $35M budget.
  • The Perfect Match had a much better theater average of the rest of the new releases outside of 10 Cloverfield Lane with $4.4k. Not bad with under 1,000 theaters. I hadn’t heard of it either though.
  • I didn’t realize how many faith-based films are released in America until I started this series back in August. The Young Messiah is no smash though but those who saw it seemed to like it from its A- CinemaScore. Unlikely to break $10M though.
  • To say Sacha Baron Cohen’s The Brothers Grimsy is a flop is no understatement, or a surprise from how Sony was apparently trying to bury the film. However, audiences have ostensibly tired with Cohen and his eccentric characters 10 years on from Borat. It’s difficult to see him doing another one of these unless it’s a Borat or even a Bruno sequel. It has one of the top (or bottom?) 50 worst opening weekends for a wide release, and catastrophic for a film with an estimated $80M budget. It’s only made $5M in its hometurf the UK. The Dictator made more than that there on its opening weekend.
  • Gods of Egypt dropped 51.9% on its third weekend and has grossed $27M on a $140M budget.
  • Meanwhile, Risen dropped 42.4% on its fourth weekend and has grossed $32M on a $20M budget.

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  • In other news, The Revenant adds another $2M to its total, reaching $179M in the US and $443M worldwide.
  • Star Wars: The Force Awakens is now exiting theaters more than 100 at a time but it’s still making over $1M. It’s up to $930M and $2.054B worldwide. $18M away from top 10 of all-time. It could happen. Do you think Episode 8 will beat this or at the very least beat Avatar?
  • Spotlight made $957k and finally overtakes Birdman‘s $42M with $43M. I remember making an argument about how Spotlight had perhaps made too little to be a Best Picture winner but I guess that completely ran its course. It’s $30M behind worldwide though.
  • Gavin Hood’s Eye In The Sky wins the theater average race with $23k in 5 theaters. It’s Alan Rickman’s last film in person as he provides a voice for the next Alice in Wonderland film coming later this year.
  • Just behind the theater average race is Hello My Name is Doris starring Sally Field with $21k. It’ll be interesting to see how this film does at its widest.
  • Sony is trying its best to push Spectre over the $200M mark and it’s less than $50k away. Would you go see it though?

Sources: http://www.boxofficemojo.com/

What did you see this week? Shout out in the comments!