Box Office: Superheroes and Super Bros are no match for Angry Birds

(MAY 20 – MAY 22, 2016 estimates)

  1. The Angry Birds Movie (Opening) – $39,000,000
  2. Captain America: Civil War (Week 3) – $33,114,000
  3. Neighbors 2: Sorority Rising (Opening) – $21,790,000
  4. The Nice Guys (Opening) – $11,270,000
  5. The Jungle Book (Week 6) – $11,017,000
  6. Money Monster (Week 2) – $7,080,000
  7. The Darkness (Week 2) – $2,363,000
  8. Zootopia (Week 12) – $1,703,000
  9. The Huntsman: Winter’s War (Week 5) – $1,190,000
  10. Mother’s Day (Week 4) – $1,115,214

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  • Captain America and Iron Man were no longer the premiere fight in town. The Angry Birds Movie rocketed to the top of the charts thanks to a dearth of recent family films. Even as the film opened years after the Rovio mobile game was at the peak of its popularity. This represented the second best video game adaptation opening yet, right behind the $47 million earned by Angelina Jolie’s Lara Croft: Tomb Raider back in 2001. The film should be able to pass $100 million. With reviews slightly stronger than expected, there is a possibility it may even pass the $131 million domestic gross of Lara Croft: Tomb Raider to become to top performing video game adaptation. Overseas, the film is performing even better. Currently, it’s worldwide total stands at a very robust $151 million. No matter which way you slice it, the birds really came out in full force this weekend.
  • Ladies and gentlemen, we have our first 2016 film to join the billion dollar club. Captain America: Civil War may have slipped to number two this week, but it was able to bring its domestic total to $347 million and worldwide total to just over one billion dollars. It’s 54% drop in the third weekend was the highest drop for any of the previous Captain America, Iron Man or Avengers films, showing the film might not have the legs of the previous films. Regardless, it also passed Zootopia and Batman v Superman: Dawn of Justice to become the second highest grossing domestic title of the year, and will soon pass Deadpool to claim the number one title.
  • It was a tougher weekend for Neighbors 2: Sorority Rising, which was down about 58% from the original’s 2014 opening weekend. This was yet another drop in comedy sequels, much like Horrible Bosses 2 and Ted 2. The film should probably finish closer to the $54 million end total of Horrible Bosses 2, rather than the $81 million Ted 2 final gross.
  • Shane Black’s new film The Nice Guys was a bit of a wild card heading into the weekend. The $11 million opening was in line with projections, but hardly is the launching point for a gross north of $35 million. In comparison, last week’s similarly adult targeted Money Monster performed better with a $14 million opening weekend. The B- CinemaScore also doesn’t bode well for longevity in the marketplace, despite the strong reviews.
  • The Jungle Book had the smallest drop of the entire top 10, losing only 35% of its business this weekend. It’s $327 million domestic total to date is poised to beat both Zootopia and Batman v Superman: Dawn of Justice over the next week or two. The $857 million worldwide total seems as if it will fall short of $1 billion. However, this is still an amazing total for the Disney film, which should continue to climb the domestic box office total charts.
  • Money Monster dropped 52% in its second frame, bringing its domestic total to $27 million. The final total of $40 million seems like a ceiling for the mid budgeted adult thriller, but is hardly a failure, despite the star talent involved.
  • Almost identically, The Darkness dropped 52% as well in its second weekend for a $8 million total. This is a much stronger hold than it seems, as horror films tend to drop over 60% in their second frame. The modest film won’t stick around too much longer, but the poorly reviewed film is managing to hold on just a bit longer.
  • It’s been twelve weeks in release, but Zootopia still continues to be a presence in the top 10 domestic box office. This weekend was especially impressive, as it only dropped 39% despite The Angry Birds Movie taking up most of the family market this week. The bigger news is the film’s worldwide box office has climbed to $981 million, closing in on the billion dollar benchmark.
  • The Huntsman: Winter’s War clung around the top 10 for another week, dropping 54% in its fifth weekend to a $46 million total. The misbegotten sequel will drop out of the top 10 next weekend and go down as one of the bigger bombs of the 2016 summer box office.
  • With the holiday long past, Mother’s Day tumbled 66% to the tenth slot. Past $30 million, the poorly reviewed Gary Marshall comedy should flame out before May ends.

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  • sc-the-meddler-movie-review-0426-20160426The Susan Sarandon comedy The Meddler nearly quadrupled its theater count to 464 theaters and walked away with $777,539 for the weekend at number 12, bringing its total to $2 million. This led to an unspectacular $1,676 per theater average. It seems the Sony Pictures Classics film is looking to expand and capitalize on Memorial Day weekend, but it doesn’t look like the film has what it takes to be the indie hit of the summer.
  • Whit Stillman’s period comedy, Love & Friendship, on the other hand, had a much more successful expansion. Moving into 47 theaters, the film grossed $582,015 for a strong per theater average of $12,383. Stillman’s films have never really been the wide release indie sensations in the past, but this might be an interesting one to keep an eye on over the next couple of weeks.
  • The Lobster also enjoyed a healthy second week expansion after achieving the highest per theater average of the year last weekend. Increasing into 24 theaters, the film grossed $408,000 for a $17,000 per theater average. The absurdist premise may not be for everyone, but with strong reviews and big names like Colin Farrell and Rachel Weisz, this could be a small indie breakout as it continues to expand.
  • While The Lobster did well, it was the documentary Weiner, about infamous politician Anthony Weiner, that had the strongest per theater average this weekend. Earning $85,525 in just 5 theaters, Weiner had a per theater average of $17,105. It will be interesting to see how this documentary grows over the coming weeks.
  • It seems A Bigger Splash just can’t seem to make a big enough splash as it adds theaters. The Italian set vacation film moved into 128 theaters, but could only muster up $338,000 for a per theater average of $2,641. The film will probably continue to expand, but it will be hard to see it have a weekend over $1 million, no matter how wide it goes.
  • The other notable independent release this weekend was the comedy Maggie’s Plan, starring Greta Gerwig, Ethan Hawke and Julianne Moore. The film opened in 5 theaters, along with Weiner, but grossed $66,708 for a weekend per theater average of $13,342. That’s a solid enough start to build off of, but doesn’t quite signify the film will connect with a larger audience if it decides to go wide later in June.
  • Further down on the charts was Penelope Cruz’s Ma Ma. Even in just one theater, the film wound up below $10,000. The Oscar winning star won’t be enough to light up the art house circuit with this film.