Producers and distributors of “Lion” have pledged to match funds in an effort to help missing children in India. Star Nicole Kidman donated $10,000 to the cause already.
The film tells the story of 5-year-old Saroo, who becomes lost on a train while waiting for his brother. The train ultimately takes him away from his home, thousands of miles across India. For a while, Saroo has to learn how to survive in Kolkata, before finally being adopted by an Australian couple. Over two decades later, an adult Saroo (Dev Patel) becomes resolved to find his lost family, using Google Earth to help him track them down. Nicole Kidman stars as Saroo’s adopted mother.
Saroo’s troubles in the film are not unique. Over 80,000 kids go missing in India every year. To donate to the cause, go to the film’s website, LionMovie.com. Read the full press release for more details below.
LION PRODUCERS AND DISTRIBUTORS COMMIT TO MATCH FIRST
$50,000 IN CONTRIBUTIONS TO
#LIONHEART SOCIAL IMPACT CAMPAIGN
Nicole Kidman Kicks Off Matching Program with a personal Donation of $10,000
To Help Serve Over 80,000 Missing Children in India Each Year
New York, NY (December 22, 2016) – As LION continues its theatrical run in the coming weeks, See-Saw Films has brought together distributors from around the world to match the first USD $50,000 worth of contributions to the#LionHeart social impact campaign. The previously announced campaign, in partnership with The Charity Network, aims to raise awareness and funds for non-profit organizations in India helping children, like the film’s Saroo, living in poverty away from their families. These organizations include Magic Bus, which educates at-risk children on best practices for the prevention of poverty and aids them in moving out of it; and Railway Children, which fights for vulnerable children who live alone at risk, suffering abuse and exploitation on the streets of India.
See-Saw Films’ LION (distributed by the Weinstein Company in the US), tells the true story of five-year-old Saroo Brierley, who gets lost on a train which takes him thousands of miles across India, away from his home and family. Saroo’s story is not unique – there are over 11 million children living on the streets of India, with more than 80,000 going missing each year. The #LionHeart campaign is an opportunity to raise awareness about these problems and to inspire action on a global scale.