“Captain Marvel” is still a few weeks away, but Carol Danvers is already combatting the forces of evil. Recently, internet trolls have taken to Rotten Tomatoes in an effort to bring down the latest Marvel Cinematic Universe title. This is identical to what happened last year with “Black Panther.” Well, that won’t be something trolls will be able to get away with anymore.
Today, Rotten Tomatoes announced that they’re remodeling their Audience Rating System. It’s being done in an effort to combat trolls, better reflect the voice of fans, and to finally address a bad situation. In addition, users of the site will no longer be able to comment about a film prior to its release.
Here are some choice bits from the post by RT:
Starting this week, Rotten Tomatoes will launch the first of several phases of updates that will refresh and modernize our Audience Rating System. We’re doing it to more accurately and authentically represent the voice of fans, while protecting our data and public forums from bad actors.
As of February 25, we will no longer show the ‘Want to See’ percentage score for a movie during its pre-release period. Why you might ask? We’ve found that the ‘Want to See’ percentage score is often times confused with the ‘Audience Score’ percentage number. (The ‘Audience Score’ percentage, for those who haven’t been following, is the percentage of all users who have rated the movie or TV show positively – that is, given it a star rating of 3.5 or higher – and is only shown once the movie or TV show is released.)
What else are we doing? We are disabling the comment function prior to a movie’s release date. Unfortunately, we have seen an uptick in non-constructive input, sometimes bordering on trolling, which we believe is a disservice to our general readership. We have decided that turning off this feature for now is the best course of action. Don’t worry though, fans will still get to have their say: Once a movie is released, audiences can leave a user rating and comments as they always have.
This doesn’t solve all of the problems inherent with internet trolling on Rotten Tomatoes, but it’s a start. Now, at the very least, someone will have to wait until others can see the movies in question before indiscriminately trashing it. Baby steps, but necessary ones for the website.