A little over a week ago, we posted how Rotten Tomatoes would be changing their Audience Score system. The message being sent out was clearly one that was an attempt to combat trolling. The goal was to prevent someone from tanking a film before it came out. With the impending release of “Captain Marvel,” they saw it as a needed move. Now, the movie is out, and shocking nobody, the trolls are out in force.
As detailed in The Hollywood Reporter, “Captain Marvel” has seen a huge disparity in its Audience and Critical scores. Currently, it’s sporting an 82% positive score from critics (including our own take here), making it Certified Fresh. On the flip side, despite being out for less than 24 hours, there are almost 60,000 audience reviews, making for a Rotten score of about 33%. What clearly makes it trolling is the fact that this number of reviews is more than all posted for “Avengers: Infinity War” during its entire run last year. Remember, that film made $678 million domestically and about $2 Billion worldwide. Thursday night previews for “Captain Marvel” yielded about $20.7 million domestically and $44 million internationally. See the problem?
From the article:
It appears that trolls have descended upon Captain Marvel.
The Disney film had only been in theaters for hours on Friday when the female-driven superhero picture was torpedoed online via Rotten Tomatoes.
As of 8 a.m., the film had a 33 percent audience score from more than 58,000 reviews. That is more than the total of audience score reviews for Avengers: Infinity War for its entire theatrical run.
Rotten Tomatoes recently retooled its scoring system in an effort to combat trolls from sandbagging scores for movies they believed inferior and hadn’t necessarily seen. A film now can no longer be “reviewed” by audiences before it is released.
“Captain Marvel” will be just fine. For the most part, these trolls are just a small and angry segment of the internet. The larger issue is that Rotten Tomatoes still is unable to prevent this sort of thing from happening. From the looks of it, it won’t be ending anytime soon, either.