Sundance Film Festival Award-Winning Documentary ‘Always in Season’ To Be Distributed With Support From Sundance Institute’s Creative Distribution Fellowship

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(New York, NY – August 15, 2019) Tell It Media, Multitude Films and Fourth Act announced today that they will distribute Jacqueline Olive’s award winning ALWAYS IN SEASON with support from Sundance Institute’s Creative Distribution Fellowship. The film won a Special Jury Prize for Moral Urgency at the 2019 Sundance Film Festival. It will open in New York City on Friday, September 20th at The Metrograph, followed by runs in Los Angeles and select American Multi-Cinema Inc (AMC) theaters across the country. The broadcast premiere will air and stream on Independent Lens on PBS Winter 2020.
In ALWAYS IN SEASON, 17-year-old Lennon Lacy is found hanging from a swing set in rural North Carolina in 2014. His mother’s search for justice and reconciliation begins while the trauma of more than a century of lynching African Americans bleeds into the present.
The film is a Multitude Films Production presented by Tell It Media and a co-production of Independent Television Service (ITVS). It is produced by Jessica Devaney and Jacqueline Olive, written by Olive and Don Bernier and Narrated by Danny Glover.
Sundance Institute’s Creative Distribution Fellowship supports artists choosing to release their films entrepreneurially through grants and a suite of industry resources, in exchange for transparency in the form of data-driven case studies. Previous films released through the Fellowship include Koganada’s COLUMBUS and Jennifer Brea’s UNREST.
Chris Horton, director of the Creative Distribution Initiative, said, “We were blown away by ALWAYS IN SEASON at the 2019 Sundance Film Festival, and believe the film will be an important tool to spark dialogue and contribute to the momentum for racial justice and equity in this country. Jackie, Jessica, and their amazing team have an exciting filmmaker-led plan to bring it to audiences and see their goals to fruition, and we couldn’t be prouder to support them on their journey.”
Lois Vossen, Independent Lens Executive Producer. “Personally transformed while making ALWAYS IN SEASON, Jackie shows us love in action as we witness people showing up for the victims and each other with the kind of love that requires we confront racism regardless of the difficulty.”
JACQUELINE OLIVE is an independent filmmaker and immersive media producer with fifteen years of experience in journalism and film. Her debut feature documentary, ALWAYS IN SEASON, premiered in competition at the 2019 Sundance Film Festival and was awarded the Special Jury Prize for Moral Urgency. Jackie also co-directed the award-winning hour-long film, BLACK TO OUR ROOTS, which broadcast on PBS WORLD in 2009. She was recently awarded the Emerging Filmmakers of Color Award from International Documentary Association (IDA) and the Jonathan Logan Family Foundation.  In April 2019, Jackie was profiled as one of Variety’s “10 Filmmakers To Watch.”
Now in its third year, the Creative Distribution Fellowship, inspired by Sundance Institute’s long-standing Artist Labs, supports producers choosing to release their films entrepreneurially. Selected artists receive a $33,333 grant and a suite of resources to support an independent creative release, in exchange for sharing their data and learnings with the field.
The 2019 Creative Distribution Fellowship is supported by Kickstarter, with additional support for the Creative Distribution Initiative provided by Cinereach, National Endowment for the Arts, and John S. and James L. Knight Foundation.
Independent Lens is an Emmy® Award-winning weekly series airing on PBS Monday nights at 10:00 PM. The acclaimed series, with Lois Vossen as executive producer, features documentaries united by the creative freedom, artistic achievement, and unflinching visions of independent filmmakers. Presented by ITVS, the series is funded by the Corporation for Public Broadcasting, a private corporation funded by the American people, with additional funding from PBS, the John D. and Catherine T. MacArthur Foundation, Wyncote Foundation, and the National Endowment for the Arts. For more visit Join the conversation: and on Twitter @IndependentLens.

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