Box Office: ‘Get Out’ Scares Up Massive Opening Weekend

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get out

(FEBRUARY 24 – FEBRUARY 26, 2017 estimates)

  1. “Get Out” (Opening) – $33,377,060
  2. “The LEGO Batman Movie” (Week 3) – $19,208,097
  3. “John Wick: Chapter Two” (Week 3) – $9,358,982
  4. “The Great Wall” (Week 2) – $9,125,960
  5. “Fifty Shades Darker” (Week 3) – $7,792,655
  6. “Fist Fight” (Week 2) – $6,571,348
  7. “Hidden Figures” (Week 10) – $5,805,737
  8. “La La Land” (Week 12) – $4,689,292
  9. “Split” (Week 6) – $4,098,990
  10. “Lion” (Week 14) – $3,832,257

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  • Jordan Peele made a big splash with his first feature. The horror film “Get Out” debuted to a better-than-expected $33 million following near unanimous raves on Rotten Tomatoes. This number is even more spectacular when one takes into consideration the film cost a mere $4.5 million to produce. The film opened in 2,781 theaters, which gave the film a fantastic per-theater average of $12,002. This happened to be the highest per-theater average of the weekend. Among Blunhouse Productions, which specializes in horror films, this was the sixth best opening weekend overall and third best for an original title, behind this year’s “Split” and “The Purge.” While horror movies tend to have a high drop off after opening weekend, good reviews should give this movie significant legs and a shot at crossing $100 million. Between this and “Moonlight” winning Best Picture, this weekend was a fantastic step up for diversity in Hollywood.
  • Everything is pretty awesome for LEGO Batman. “The LEGO Batman Movie” dropped 41 percent in its third weekend, which is a tad steeper than the 37 percent drop “The Lego Movie” experienced. To date, “The LEGO Batman Movie” has grossed $133 million domestically and $226 million worldwide. While this trails its predecessor, this is still a healthy gross for the $80 million film. This puts the film in a great place to cross $175 million domestically and $300 million worldwide. While the film faces superhero competition this upcoming week with “Logan,” it won’t go head to head with another family film until “Beauty and the Beast” on March 17. This gives the film plenty of time to have a successful run.
  • John Wick: Chapter Two” continued to ascend at the box office. The film rose from fourth place to third, despite dropping 42 percent in its third weekend. This puts the domestic total of the film at $74 million and worldwide total at $125 million. This is incredibly strong for a film that cost a mere $40 million. What is most impressive is how it is able to build off the first film’s niche fanbase. By the end of the film’s run, the film should be able to double the original film’s domestic total ($43 million) and worldwide total ($88 million).
  • Matt Damon wasn’t able to catch a break in the U.S. this week. “The Great Wall lost half of its lackluster opening weekend gross. While its domestic total of $34 million is nothing to remark about, overseas the film has done much better. Bolstered by fantastic performance in China, the worldwide total of the film has risen to $278 million. It needed this success to recoup its $150 million production budget, which doesn’t even account for a massive marketing budget. In terms of comparison to other Matt Damon films, “The Great Wall” looks to be the lowest grossing film since 2010’s “Hereafter” for the actor.
  • There doesn’t seem to be any bedroom magic left for “Fifty Shades Darker.” The sequel plummeted 61 percent in its third weekend, the largest drop in the top 10. This was steeper than the 52 percent the first film dropped in its third weekend. That film was a runaway hit that had hit $147 million at this point. “Fifty Shades Darker” currently sits at $103 million. However, much like the first film, the sequel is quite a hit overseas. To date, the film has made $328 million worldwide. Despite being not as successful as the first film, this is still quite a hit for Universal, as the film only cost $55 million to produce.
  • The R-rated comedy “Fist Fight” continued to perform slightly below average. The film lost 46 percent of its opening weekend business, dropping to No. 6. To date, the film has made $23 million, which is slightly below its $25 million budget. The film should be able to quietly cross $30 million and possibly break even once all is said and done.
  • Despite losing all three of its Oscar bids the other night, “Hidden Figures” can walk away happy as it continues to be the highest grossing Best Picture nominee domestically. The film crossed the $150 million mark after dropping a scant 19 percent in its 10th weekend in theaters. This is a remarkable total for the true story, especially against a $25 million budget.
  • The Best Picture frontrunner “La La Land” experienced a surge, as many believed it would win big at the Oscars. Before its shocking loss, the film rose 2 percent after adding 146 theaters. It was the only film in the top 10 to see an increase in performance. This brought the film’s staggering box office total to $140 million domestically and $369 million worldwide. It will be interesting to see if the film sees a bump next week after winning six Oscars, despite losing Best Picture to “Moonlight.”
  • M. Night Shyamalan’s “Split” continued its surprisingly strong box office run. The film dropped 42 percent in its sixth weekend. This brings the film’s domestic total to $130 million and worldwide total to $221 million. This is more than 24 times larger than the film’s $9 million budget. The film is one day away from passing “The Last Airbender” to be the third most successful film of M. Night Shyamalan’s career. This is also the highest grossing Blunhouse Productions film so far.
  • Best Picture nominee “Lion” managed to crack back into the top 10. The film dropped a mere 8 percent, despite not walking away from the Oscars with any wins. This puts the film’s domestic total at $42 million and the worldwide total of $88 million. “Lion” has seen the most benefit from its Oscar nominations, as 61 percent of its total has come following nomination morning. This is the most of any Best Picture nominee this year.

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  • Lionsgate’s last minute animated acquisition, “Rock Dog,” didn’t prove to be successful. The film opened at No. 11, only grossing $3.7 million. This number is even more embarrassing when considering the film opened in 2,077 theaters. This leaves the film with a pitiful per-theater average of $1,784. The film should see its family audiences dwindle over the next couple weeks.
  • “Rock Dog’s” performance would be the saddest thing this weekend. However, the action film “Collide” managed to steal that title from the film. The film grossed $1.5 million in its opening weekend from 2,045 theaters. That gives the film a per-theater average of $740. For 2017, this is the worst opening for a film over 2,000 theaters so far. In fact, if one looks back at 2016, the only film that beats “Collide” is the infamous Warren Beatty failure (that sentence is thrown around a lot this week), “Rules Don’t Apply.” In short, for having almost no profile, “Collide” manages to bomb quite loudly.

What did you see this weekend? Share in the comments.