After Cars 2 failed to impress, Pixar has a lot riding on Brave and they’ve given it a prime showcase. Pixar has announced that Brave will permiere during the Los Angeles Film Fest on June 18 at the grand opening of the Dolby Theater. As you know Dolby recently bought the rights to the Hollywood and Highland Center, outfitting the the theater with the latest in 3D imaging technology, so the choice to screen the film there seems like a great fit. The full press release is available after the jump. In addition to that premiere news, Pixar also announced that this coming weekend AMC theaters will screen 4 of Pixar’s greatest hits, Up, WALL-E, Ratatouille, and Toy Story 3, for $6 each. You can find participating theaters at this link.
WORLD PREMIERE • GRAND OPENING
June 18, 2012
World Premiere of Disney•Pixar’s “Brave” Heads to Hollywood
for Grand Opening of the Dolby Theatre
Epic Action Adventure Joins 2012 Los Angeles Film Festival Lineup
BURBANK, Calif. and SAN FRANCISCO, Calif. (May 18, 2012) – Disney•Pixar’s “Brave,” a groundbreaking adventure full of humor, heart and breathtaking action, extends its pioneering spirit to its world premiere on June 18, 2012, marking the Grand Opening of Hollywood’s Dolby® TheatreSM. The red-carpet event is a special presentation for Film Independent’s 2012 Los Angeles Film Festival. Premiering in Dolby 3D, a state-of-the-art imaging solution providing audiences with a superior 3D experience, “Brave” is an epic tale set in the mystical Scottish Highlands where the film’s headstrong protagonist, Merida, is forced to discover the meaning of true bravery. The film hits theatres nationwide on June 22, 2012.
“With a spirited heroine and enchanting setting in the ancient Scottish Highlands, ‘Brave’ represents some exciting firsts for Pixar,” said Ricky Strauss, president, marketing, The Walt Disney Studios. “We are proud that the world premiere of ‘Brave’ will serve as the inaugural premiere at the new Dolby Theatre as part of the LA Film Festival, a fitting way to launch Merida’s extraordinary adventure.”
According to Ramzi Haidamus, executive vice president, sales and marketing at Dolby Laboratories, the 180,000-square-foot, 3,400-seat Dolby Theatre will be a world stage for entertainment and a top venue to host world premieres and launch events. “The world premiere of Disney•Pixar’s ‘Brave’ in conjunction with the LA Film Festival is perfect for kicking off the next era for Dolby,” said Haidamus. “We are committed to creating the best entertainment experiences, and now with the grand opening of the Dolby Theatre, we are honored to host the best as well. This is the first of many exclusive and exciting events—from movie premieres to awards ceremonies—in which Dolby and our technologies will play a featured role.”
Celebrating 18 years, the Los Angeles Film Festival will make this special presentation available to Festival attendees with Platinum All-Access or Gold Passes. An additional Gala screening of the film will be held the next day at Regal Cinemas at L.A. LIVE for pass and ticket holders. “We are thrilled to present the world premiere of ‘Brave,’ a beautiful adventure story, to our LA Film Fest audience,” said Festival Director Stephanie Allain. “As Disney•Pixar’s first film with a female protagonist, it fits perfectly with our celebration of Women in Animation programming we’ll be holding during the Festival.”
With its grand opening, the Dolby Theatre is set to be a showcase for Dolby innovation, including Dolby Atmos, Dolby 3D and other new technologies for years to come. The “Brave” world premiere is sponsored by VisitScotland.
Dolby and the double-D symbol are registered trademarks of Dolby Laboratories.
Dolby Atmos is a trademark, and Dolby Theatre is a service mark of Dolby Laboratories.
All other trademarks remain the property of their respective owners. S12/25694 DLB-G
ABOUT THE MOVIE
Set in the rugged and mysterious Highlands of Scotland, Disney•Pixar’s “Brave” follows the heroic journey of Merida (voice of Kelly Macdonald), a skilled archer and headstrong daughter of King Fergus (voice of Billy Connolly) and Queen Elinor (voice of Emma Thompson). Determined to change her fate, Merida defies an age-old custom sacred to the unruly and uproarious lords of the land: massive Lord MacGuffin (voice of Kevin McKidd), surly Lord Macintosh (voice of Craig Ferguson) and cantankerous Lord Dingwall (voice of Robbie Coltrane), unleashing chaos in the kingdom. When she turns to an eccentric Witch (voice of Julie Walters), she is granted an ill-fated wish and the ensuing peril forces Merida to harness all of her resources—including her mischievous triplet brothers—to undo a beastly curse and discover the meaning of true bravery. Directed by Mark Andrews and Brenda Chapman, and produced by Katherine Sarafian, “Brave” is a grand adventure full of heart, memorable characters and signature Pixar humor. Opens on June 22, 2012, in Disney Digital 3D™ in select theaters.
ABOUT DOLBY LABORATORIES
Dolby Laboratories (NYSE:DLB) is the global leader in technologies that are essential elements in the best entertainment experiences. Founded in 1965 and best known for high-quality audio and surround sound in environments from the cinema to the living room to mobile devices, Dolby creates innovations that enrich entertainment at the movies, at home, or on the go. For more information about Dolby Laboratories or Dolby technologies, please visit www.dolby.com.
ABOUT THE LOS ANGELES FILM FESTIVAL
Now in its 18th year, the Los Angeles Film Festival, supported by L.A. LIVE and The Los Angeles Times, is widely recognized as a world-class event, showcasing the best in new American and international cinema and providing the movie-loving public with access to some of the most critically acclaimed filmmakers, film industry professionals and emerging talent from around the world. The Festival features unique signature programs including the Filmmaker Retreat, Poolside Chats, Coffee Talks, Music Events and more. Additionally, the Festival screens short films created by high school students and has a special section devoted to music videos. Nearly 200 features, shorts, and music videos, representing more than 30 countries, make up the main body of the Festival. The Festival hosts juried cash awards for best narrative and documentary features, best narrative, documentary and animated short film, and a jury award for best performance in the narrative competition. Audience awards are also presented to best documentary, narrative and international feature, short film and music video. The Los Angeles Film Festival is presented in conjunction with Presenting Media Sponsor the Los Angeles Times and Host Partner L.A. LIVE, Premier and Opening Night Sponsor Virgin America and Platinum sponsors Kodak, Stella Artois, Melrose MAC, Regal Cinemas L.A. LIVE Stadium 14, Jameson® Irish Whiskey, Deluxe Entertainment Services Group and EFILM, Nokia and Dolby Laboratories, Inc. Special support is provided by the Academy of Motion Picture Arts and Sciences, the Alfred P. Sloan Foundation and FOCUS FORWARD – a partnership between GE and CINELAN. The Official Screening Venue is Regal Cinemas L.A. LIVE Stadium 14. The Los Angeles Athletic Club is the Official Host Hotel and Virgin America is the Official Airline Partner. WireImage is the Official Photography Agency and PR Newswire is the Official Breaking News Service of Film Independent.