As the Disney-Fox merger makes its effect within the movie industry, CinemaCon will present the big topic discussions as it rolls out its conference between the studios and theater owners this week at the Caesar’s Palace in Las Vegas.
The annual gathering is a huge shot for industry studios and theater chains to discuss and share new projects and areas of growth. In lieu of Sony’s presence this year, the convention treks on with full length presentations from studios such as Warner Bros., Universal and Paramount all most likely previewing projects like “Detective Pikachu,” “The Secret Life of Pets 2” and “Rocketman.” Other studios like Lionsgate and STX Entertainment are also scheduled to make some buzz with what they have on their slates this year which include “UglyDolls” and “Rambo: Last Blood.”
An IndieWire article details some of the studio acquisitions that will be present at CinemaCon:
Both Warner Bros. and Amazon will use their prime post-presentation evening event slots to tout new acquisitions: On Tuesday night, Warners will host a special screening of its Sundance pickup “Blinded by the Light,” with Amazon trotting out its own big Sundance buy on Wednesday evening with a screening of “Late Night.” The four-day event will close out with a screening of Lionsgate’s “Long Shot” starring Charlize Theron and Seth Rogen.
Anther topic that will be circling the theater chains is the inclusion of diversity from within companies. This includes pressing concerns and analyzations of how the industry is changing or what areas it needs to. Last year brought diversity in numbers as we saw the casting of “Crazy Rich Asians” and Marvel’s “Black Panther” push the realization of how profitable these films can be. As detailed in an article from Variety, some of the discussion at the convention panels will zone in on proposed improvements and strides toward helping connect more audiences from a wide range of communities to the cinemas.
The Variety article on the diversity concerns to be pressed at CinemaCon 2019:
The committee chair is Moctesuma Esparza, the veteran Hollywood film producer (“Selena,” “Gettysburg”) who in 2000 launched Maya Cinemas, which brings first-run movie theaters to underserved communities, mostly in California, with locations in Salinas, Bakersfield and Fresno.
“It’s to the industry’s credit,” Esparza says of NATO’s initiative, “because they recruited me. I did not seek out being a member of this committee. The industry is committed to finding ways to be more inclusive, for the benefit of the communities they serve as well as our industry.”
Maya Cinemas’ business model focuses primarily on working-class Latino communities, bringing screens to places where moviegoers would otherwise have to drive a significant distance to access new movies.
CinemaCon 2019 is in full swing as it runs from April 1-4 in Las Vegas, Nevada. You can follow their convention updates and get the scoop on all things tech that’s being presented over at their home website.