As Universal Studios announced Monday that some of its 2020 released titles, including “The Invisible Man,” “The Hunt” and “Trolls: World Tour,” will be accessible via VOD, it has now been confirmed Warner Bros’ “Birds of Prey” will be gracing the streaming landscape ahead of schedule.
Cathy Yan‘s action-packed “Birds of Prey,” starring Margot Robbie as the eccentric villainess Harley Quinn, released in theaters Feb. 7, making it one of the year’s first major studio releases. It saw an accumulated global box office earnings of over $199 million and is now poised to see an uptick in viewings as it’s available for digital purchase on Mar. 24. Per Variety, the film will be priced at $19.99 for digital purchase on Amazon and iTunes, following a rental option sometime in April.
The decision from Warner Bros comes at a pivotal point, as the entertainment industry grapples with the financial and health-concerning effects of the pandemic. This happening has influenced big studio and venue decision making like never before. With plenty of the population deciding to stay in, for the time being, streaming platforms and digital revenue are having a moment.
Due to the increasing effects of the COVID-19 pandemic, it is resulting in chain theaters like Regal Cinemas and Landmark Theatres to go into indefinite closure. On Sunday, New York Mayor Bill de Blasio and Los Angeles Mayor Eric Garcetti declared the immediate closures of all movie theaters in the city’s vicinity as the country continues to endure and implement measures to combat the spread of coronavirus. It was also reported Monday evening that Cineplex, Canada’s largest movie exhibitor, will close its doors until Apr. 1, due to the outbreak.
What do you think of “Birds of Prey” hitting VOD earlier than its expected rollout? Share your thoughts in the comments below!