The dominos continue to fall as more and more studios decide to put their current theatrical releases on VOD. Universal Studio‘s kickstarted the trend when they announced that “The Invisible Man,” “The Hunt,” “Emma,” and “Trolls: World Tour” would all be released for 48-hour digital rentals priced at $19.99. Next, Warner Bros. moved up the digital release of “Birds of Prey” to March 24, and just yesterday, Sony Pictures announced that Vin Diesel‘s “Bloodshot” will be available to own digitally on March 24 (both films priced at $19.99). Now, with theaters closed and new releases currently unavailable in any medium, Warner Bros. has decided to make another one of their titles available on VOD.
First reported by Deadline, Warner Bros. announced that Ben Affleck‘s basketball drama “The Way Back” will be available to own digitally on, you guessed it, March 24 for $19.99. The decision comes following a series of unprecedented early home releases over the past week that’s bound to continue. Warner Bros. Picture Group Chairman Tony Emmerich made the following statement:
“With audiences largely unable to view films in theatrical release under current circumstances, we have decided to provide the alternative of early digital ownership of our currently released titles to people looking for great entertainment options. So, while we remain big fans of the theatrical experience and hope audiences are able to return to cinemas in the near future, we understand that these are challenging times and offering this option simply makes sense.”
“The Way Back” is directed by Gavin O’Connor and follows a former high school basketball all-star (Affleck) who’s asked to coach his alma mater while wrestling with trauma and alcoholism. While featuring some of Affleck’s finest work as an actor and receiving favorable reviews, the film, unfortunately, grossed a mere $13.6 million before the temporary closure of movie theaters. Hopefully, the film will find a wider audience now that it’s available on demand.